About the Brand
weddingZ.in is disrupting the Event Management industry by providing a one-stop destination to discover and book vendors, book exclusively curated party packages, order party supplies, order party gifts, and manage events online. Whether it is a birthday party, a corporate event, or a wedding, weddingZ.in will make your celebrations extraordinary.
Campaign: Venue Sahi Toh Stress Nahi
Duration: 3-week-long campaign
Objective
- Is to highlight the upside of booking the right venue for a memorable wedding experience.
- Highlighting young Indian couple and their families and highlighting how important it is to make the right choice for the special day.
- Launch the brand film campaign in all Digital ad campaign in all digital platforms
Solution
- The digital ad campaign was live across several online platforms through in-stream videos, including YouTube, Hotstar, Voot, Sony Liv, Facebook, and Instagram.
- Also, we did a multi-city OOH campaign across 20 cities, including Mumbai, Delhi, Bangalore, Lucknow, Ahmedabad, Hyderabad, Pune, Chandigarh, and Udaipur.
Results
- With a digital and OOH campaign, we were able to capture the attention of online as well as offline consumers.
- Within 10 days of its launch, the campaign reached over 10 million-plus views.