Venue Sahi Toh Stress Nahi Weddingz.in Brand Campaign

About the Brand

weddingZ.in is disrupting the Event Management industry by providing a one-stop destination to discover and book vendors, book exclusively curated party packages, order party supplies, order party gifts, and manage events online. Whether it is a birthday party, a corporate event, or a wedding, weddingZ.in will make your celebrations extraordinary.

Campaign: Venue Sahi Toh Stress Nahi

Duration: 3-week-long campaign

Objective

  • Is to highlight the upside of booking the right venue for a memorable wedding experience.
  • Highlighting young Indian couple and their families and highlighting how important it is to make the right choice for the special day.¬†
  • Launch the brand film campaign in all Digital ad campaign in all digital platforms

Solution

  • The digital ad campaign was live across several online platforms through in-stream videos, including YouTube, Hotstar, Voot, Sony Liv, Facebook, and Instagram.
  • Also, we did a multi-city OOH campaign across 20 cities, including Mumbai, Delhi, Bangalore, Lucknow, Ahmedabad, Hyderabad, Pune, Chandigarh, and Udaipur.

Results

  • With a digital and OOH campaign, we were able to capture the attention of online as well as offline consumers.
  • Within 10 days of its launch, the campaign reached over 10 million-plus views.