About the Brand
Paytm Insider ( Rohan Joshi Show Promotion )
#Conversational Push Notification
To Promote Rohan Joshi’s LIVE Show, Moment Marketing.
Idea: To come up with a creative campaign to create a buzz on social media.
- Create content for Push Notification
- Create Moment Marketing Content
- Promote Rohan Joshi’s Live Show
- Create a Buzz across social media and Engagement
- Increase ER for Paytm Insider one month campaign one a week
The Rohan Joshi Typo Campaign
- Week 1: Rogan Joshi Week
- Week 2: Mohan Joshi Week
- Week 3: Trojan Joshi Week
- Week 4: Jogan Joshi
Created a conversational push notifications campaign that could create UGC. Combining personalization with strong copywriting.
- Push notification open rates jumped by 3%.
- Hundreds of Tweets and Insta stories were made around this.
- This gave me the idea that I can create a product for a social media engagement loop.
- Even after the campaign, people kept DMing Rohan.
The moment we went outdoors for free. Simpler the campaign, the wider the reach.