About the Brand
OYO Rooms, also known as OYO Hotels & Homes, is an Indian multinational hospitality chain of leased and franchised hotels, homes, and living spaces.
Camping Name: OYO Sanitised Before Your Eyes
Objective
- To create awareness to sanitize your hands during covid while traveling
- To make ensure safe and sanitised experiences for guests.
Solution
- people across the board can travel freely, with its affordable and quality stays spread across the farthest corners of India.
- Travelers including are constantly worried about hygiene and sanitisation while traveling in a virus-hit world.
Social media and Digital platforms
- Went live offline (print, radio)
- Digital channels (search ads, GDN, social media, YouTube ads, influencers, push notifications, WhatsApp, app, website, and email.
Results
- Within 10 days of its launch, the campaign reached over 5 million-plus views across all the channels.