SimplySukin- An Intricate Influencer Marketing Campaign

About the Brand

Sukin is a leading skincare brand that has always been at the forefront of skin health, as people were looking for ways to live in a cleaner, more natural and more sustainable way to nourish their skin. Sukin’s products are extremely beneficial for the skin and it is made with natural ingredients, cruelty-free, vegan, and 100% carbon neutral.

Brand Concerns

Sukin wanted to reach more customers to showcase their product via Influencer Marketing – as the brand has never done before.


  • The primary focus of the campaign was to establish Sukin in the Indian market as a stellar Australian-made, natural skincare brand
  • An impactful campaign was curated, that aimed at creating a strong brand presence and building awareness
  • The communication posed immense importance to the fact that Sukin is environment-friendly, vegan and cruelty-free
  • A set of skilled skincare and beauty influencers were on-boarded as means to reach out to people and build a loyal audience
  • A giveaway was hosted to gratify the followers and amplify reach and engagement aggressively
  • The created content revolved around the idea of well-being while embodying the very essence of Sukin and being interactive


The campaign was ultimately a massive success! Here are some statistics on the same:

  • The total impressions hiked up to more than 2.7M
  • An enormous total of 1.9M unique accounts were reached
  • A monumental total of 300K accounts were engaged