About the Brand
Factor Notes is India’s most famous stationery brand that sells journals, notebooks, diaries, gift cards, planners, and accessories. The brand believes in creating art and giving its customers a sweet space to write their thoughts and connect with their souls.
In just a few years of its launch, they have received immense love and support from its customers and are among Amazon’s biggest journal sellers. Their stationeries are visually appealing, affordable, and of superb quality.
Brand concern
- The latest privacy update of iOS 14 was our biggest concern.
- Generally, brands utilize personal data collected from various sites to understand their behavioral pattern and retarget them with products that match their preference.
- But with the iOS 14 privacy feature, users can limit data sharing from other companies. Users can also see an in-depth report on how websites and apps are tracking their data and how many have been blocked by iOS.
- Every app in the Apple app store comes with a ‘nutrition level’ that determines the extent of information collected, like browsing history, contact information, or online purchases (even before the app is downloaded)
- These are some of the most crucial aspects a marketer analyses before running campaigns. Without these, it’s like hitting an arrow in the dark.
- Our client also had a significant percentage of their target audience that uses iOS and targeting them after the privacy changes were difficult.
Solution
The following solution helped our client grow in revenues-
1. Targeted the right User-Base
Our team primarily focused on identifying our client’s target audience to achieve the maximum results. We rigorously analyzed our previous ad campaigns and concluded that women between 16-35 years of age are artistic and inclined toward stationery products. Now that we knew whom we were targeting, creating campaigns for them became quite easier.
2. Created Carousel Campaigns
Carousel ads now outperform regular ads on Facebook. They are said to drive 10 times more traffic and are highly recommended for brands to get new customers. Our team created amazing carousels for our client that hit the right note and targeted women with artistic interests.
Campaigns had insider pages that talked about the features of the product and how many ways they could use it. Along with carousel campaigns, we also tried diversifying our target audience by launching campaigns for people interested in crafts, journaling, and affirmations.
3. Run a variety of ads
The running of unique ads on different platforms to understand what worked for our client and what did not. Used Instagram to run reel ads, which included influencers who unboxed our product and discussed its features and benefits.
For Google, we ran Google shopping ads and displayed ads to retarget website visitors on Fb and Instagram.
Results
We could target the right audience and achieve a ROAS of 7 even with such a competitive market.