How to create content on Instagram

Instagram is one of the most popular social media websites. It allows you to share your photos, videos, and messages with friends and followers. You can also use it to create content like blog posts, podcasts, and more. This post will show you how to use Instagram’s app on your phone or computer so that you can create content without having an account.

Make a plan for your content

The most important part of Instagram content creation is planning. If you don’t have a plan, then it’s hard to know what kind of content you should create, who your audience is and how much time you have to put into the project. Planning is essential for success on any platform because it helps you set goals for yourself and focus on the kinds of things that will bring in new followers or increase engagement with existing ones. You can use this post as a jumping-off point for creating an effective strategy for social media marketing!

Research popular hashtags that fit your niche

Now that you have a general idea of what types of content your Instagram account should be creating, it’s time to start researching popular hashtags and using them in your posts.

First, do a quick search for trending hashtags related to your niche:

  • Use the hashtag tool on Instagram’s Explore page (which is located at the top right corner of any post) and type in the term you want to research into its search bar.
  • Scroll down through all available results until you find one that matches what you’re looking for. If there are multiple options within each category, use filters such as ‘All Time’ or ‘Newest’. This will help narrow down which ones are most relevant for this step!

Create a color scheme for your feed

  • You can use a color scheme to help your feed stand out and feel cohesive. A great way to do this is by choosing one of the following options:
  • A gradient that starts out with black moves through white, and then ends with pink or purple
  • A rainbow gradient (e.g., starting with a light blue, moving through bright yellow and orange into dark red

Choose a theme for your feed

It’s important to choose a theme for your feed that fits your brand and personality. If you’re trying to be more serious, then it should match the tone of your content. You can also use themes that are relevant in niche markets such as travel, foodie, or techy.

If you want to keep things simple, choose one single color per post type (i.e., photo + video). This will help keep things organized and make editing easier when creating new posts later down the line!

Utilize trending topics and holidays on the calendar

You can use hashtags to increase exposure to your content. Hashtags are a way for users to find and share specific posts, which makes them an important tool in the social media marketing world. The best way to use hashtags is by focusing on local holidays and events, as well as major holidays or times such as New Year’s Eve or Memorial Day weekend when people want to share their photos online.

You should also make sure that you’re following relevant accounts so that you’re able to be seen by others who may not yet know about your account yet!

Think about the kind of content you can create consistently (while staying true to yourself)

Think about the kind of content you can create consistently (while staying true to yourself).

It’s easy to get sucked into thinking that the only way to build your audience is by being different, but that isn’t always true. You don’t have to change every single thing about your account just because someone told you it would help. What’s important here is not so much what kind of content you make as how consistent it is—and how well you can deliver on those promises on a regular basis.

You should also be honest with yourself about what kind of content would resonate best with your audience: Are they interested in learning more about travel? Or maybe they’d rather get tips for being a better person? If so, then focus on creating relevant and engaging posts that speak directly to their interests instead of trying too hard (or too little) at changing up everything around them all at once just because someone said so!

Follow these steps to create awesome content on Instagram.

  • Find a theme for your content.
  • Create a color scheme for your feed.
  • Plan out the type of content you want to post, and figure out how often it will be posted (a new post every week or so is ideal).
  • Research popular hashtags that fit with your niche, and use them on the calendar.


You’re now ready to create content on Instagram! We’ve shown you how to put together a plan and research hashtags, but what about inspiration? Luckily, there are plenty of resources out there for you to tap into for ideas. From the videos on our website and other sites like YouTube, Vimeo, or even Vine (which was recently shut down), there are plenty of ways for you to get inspiration from other people’s feeds without feeling like they stole your ideas in the first place. And if that still doesn’t work, follow us on Instagram so we’ll give away some freebies every week!